Our Account Planning


development SERVICES

Position your Proposition


planned value

Intangible and Invaluable

We believe in that old as time saying "Failing to plan is planning to fail." Especially, when you're looking at account level execution it becomes all the more important to not just convey your value proposition, but build equity through your interactions.

How does this happen? It can happen in many different ways but generally speaking, it takes requires a level of planning and research to ensure that every interaction is not just stating facts about a given value or saying what is already clear to the customer(aka reporting the news) but talks specifically to pain points (both human and business) that drive equitable discussions and long-term partnerships.

Account planning is not always linear and can require different routes and plans to build mutual success, which is what we aim to do through our account planning solutions


building partnerships

For the long-term

Account plans are more than just a projection of campaigns and numbers, it is the systematic way in which interactions drive impactful campaigns that lead to mutually equitable growth.

What does this mean? Simply put: your brand is what drives perception, conversion and ultimately your bottom line and effectiveness in generating revenue.

If you are looking for solutions specifically around graphic design, website or content; please visit our creative services, digital services or content services page.

If you are looking to either refresh or develop your existing brand, or if you are looking to create a new brand, please keep reading to see our brand marketing services below.



Account planning services

Drive Growth

Our brand marketing services ensure that there is a strong base and strategy in place to support your initiatives and drive sustainable growth.

Regardless of need, we use a consistent and proven process to make sure that the most effective strategy is in place to support the results that you are looking for.

 Learn more about our focus brand marketing services below. If you don't see what you're looking for or would like to find out more, please contact us.

Our Services


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1936 Bruce B. Downs Blvd.
Suite 476
Wesley Chapel, FL 33543
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©2018 Mash & Lauter Marketing LLC

Mash & Lauter Marketing and Marketing. Redefined. is a trademark of Mash and Lauter Marketing LLC